SIMPLICITY IS THE KEY TO BRILLIANCE, University of Basel Innovation Space, Donnerstag, 04. April 2019

SIMPLICITY IS THE KEY TO BRILLIANCE
- Design Thinking Workshop and movie screening "Rams" documentary -
Programm:
14:00 - 17:00 Workshop (Invite only)17:30 Introduction by Raimund Erdmann + Documentary "Rams" (74 min)


Dieter Rams is considered one of the most successful and influential industrial designers of the twentieth century. His approach and belief in "less but better" design, therfore "Simplicity is the key to brilliance", generated a timeless quality in his products. Dieter Rams himselve describes Design as primarialy a thinking process. In the "Ten Principles of Good Design", he put out a list of edicts that champions simplicity, honesty, and restraint, which still very much applies to design theory and practice today.
The importance of Dieter Rams in design and the relevance of "less but better" was also recognized by Gary Hustwit and he decited to make a documentary portrait of Dieter Rams.
We from the Innovation Office of the University of Basel in cooperation with Erdmann Design and SUPSI would like to invite you to an exclusive screening of the documentary "Rams" and to a preceding introduction about innovation in design and the importance of human-centered design.

If you are additionally interested in taking part in the Design Thinking Workshop at 14.00, this is still possible by sending an e-mail () for evaluation.

SIMPLICITY IS THE KEY TO BRILLIANCE

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