SIMPLICITY IS THE KEY TO BRILLIANCE, University of Basel Innovation Space, Donnerstag, 25. Oktober 2018

SIMPLICITY IS THE KEY TO BRILLIANCE:
Programm:
16:00 - 18:00 pm Workshop (Invite only)18:15 - 19:00 pm Intro + Open discussion19:00 pm Documentary "Rams" (74 min)


Dieter Rams is considered one of the most successful and influential industrial designers of the twentieth century. His approach and belief in "less but better" design, therfore "Simplicity is the key to brilliance", generated a timeless quality in his products. Dieter Rahms himselve describes Design as primarialy a thinking process. In the "Ten Principles of Good Design", he put out a list of edicts that champions simplicity, honesty, and restraint, which still very much applies to design theory and practice today.
The importance of Dieter Rams in design and the relevance of "less but better" was also recognized by Gary Hustwit and he decited to make a documentary portrait of Dieter Rams.
We from the Innovation Office of the University of Basel and Erdmann Design would like to invite you to an exclusive preview of the documentary "Rams" and to a preceding introduction and discussions about innovation in design and the importance of human-centered design.

If you wish to join for the workshop, please write us (innovation@unibas.ch).

SIMPLICITY IS THE KEY TO BRILLIANCE

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